Adidas x Man Utd
When adidas revisited Manchester United’s iconic 90’s black away shirt,
we looked back to the moment that defined its era… the infamous ‘kung-fu kick’ of ’95.
The launch reinterpreted that piece of folklore through a modern lens, turning nostalgia
into a dojo-inspired rallying cry for a new generation of United fans.
STILLS
Director: Owen Kasparian
Prod. co: ANTFARM
Agency: Homeground London