Adidas x Man Utd

When adidas revisited Manchester United’s iconic 90’s black away shirt,
we looked back to the moment that defined its era… the infamous ‘kung-fu kick’ of ’95.

The launch reinterpreted that piece of folklore through a modern lens, turning nostalgia
into a dojo-inspired rallying cry for a new generation of United fans.

STILLS

Director: Owen Kasparian

Prod. co: ANTFARM

Agency: Homeground London