Nissan Frontier

Nissan wanted to demonstrate the Frontier’s durability.
So, naturally, my first thought was how far can we really push it?

Cue the truck towing a monster.
Then catching a 600 lb cargo drop from a chopper.

All for real. No CGI. No tricks.
Heavy weight. Light work.

The Monster

The Drop

STILLS

Director: Alessandro Pacciani

Photographer: Jake Dyson

Prod. co: JOJX

Agency: TBWA/CHIATDAYNYC