Nissan Frontier
Nissan wanted to demonstrate the Frontier’s durability.
So, naturally, my first thought was how far can we really push it?
Cue the truck towing a monster.
Then catching a 600 lb cargo drop from a chopper.
All for real. No CGI. No tricks.
Heavy weight. Light work.
The Monster
The Drop
STILLS
Director: Alessandro Pacciani
Photographer: Jake Dyson
Prod. co: JOJX
Agency: TBWA/CHIATDAYNYC