Nissan Rogue

I was told that with car ads, you’re meant to polish it until it glistens.
Spotless paintwork. Flawless light. Smooth roads.

Not Nissan. They let us do the exact opposite.

Inspired by tests from Nissan engineers, we created a series of extreme demos
to prove the quality and durability of Nissan vehicles.

We hurled the Rogue through potholes, into a sandstorm, and yes - literally waterboarded it.

All for real. No CGI. Just raw tests to show the lengths they’ll go to, so you get its best.

Sandstorm

Extreme Pothole

Extreme Pressure

Pushed to the limits (Anthem)

STILLS

SOCIAL / DIGITAL

Across social, episodic long and short-form films went behind the scenes of Nissans extreme testing process.
unscripted, engineer-led, and hosted by daredevil, adrenaline seeking Michelle Khare.

Director: Alessandro Pacciani

Prod. co: JOJX

Photographer: Jake Dyson

Director of Social Content: Haley Cimillo

Agency: TBWA/CHIATDAYNYC